What do you dream of for your business?
We make it all right here in the studio.
From design to production we are proud of the fact everything for our projects
is made here and not outsourced or sent offshore for completion.
We are a design agency that puts you first in the process…with a range of services tailored to your individual needs.
Our goal is to find your truth and turn that into a visible tangible, “Why, What, How” empowering you with the clarity, inspiration, and confidence you need to create an authentic brand that you love.
One that leverages your expertise, expresses your mission and captivates your audience so that you can build and grow the business of your dreams.
With a skill set that covers Graphic Design, Branding & Brand Coaching, Print & Digital Media, Signage, Packaging and Creative Solutions, Swadoca Media will tailor make it to your individual needs.
Brand Strategy + Personal Brand Coaching
Are you new to this and looking to create a logo, stunning branding, professional materials and perhaps a website for your new startup. Want to attract more clients to your business with fresh and exciting marketing material or even update your tired-looking brand. Or are you looking to partner with a talented design team to create jaw-dropping print and online marketing material for your clients?
Logo Design, Brand Identity, Corporate Design & Branding, Style Guides, Social Media, Signage… you name it we can make it happen for you! Small Business, Products, Personal, Professional, Corporate, Promotional materials, Seasonal, projects, Direct to Garment Printing, Heat Press.
Finding the creative solution the fits your business is more than making it look great it’s about understanding the challenges you face and continually looking at design ideas to give your business the edge.
Flyers, Brochures, Business Cards, Stationary, Signage, Catalogues, Packaging, Apparel, Postcards, Print Marketing, Offset + Digital Printing, Advertising, Book Covers, Presentations, Powerpoint, Interactive Presentations, Content, Graphics, Templates, Full Presentations., Magazines, Travel Photobook, Cook Books, Invitations, Annual Reports, Posters, Banners.
Digital Media + Photography
Having a website alone is not enough to improve your sales and revenue by reaching a global market. In order to attract traffic to your website, it’s crucial that you give them a great experience. Once you have visitors to your site, you can then work on how to make them stay longer and increase your conversions.
One way to do this is to ensure that your web design is not only visually appealing but also engaging and connects to your social tribe with the right brand voice. Pictures and images provide a cognitive context through which people can explore and understand their world. They frame and shape daily life. By considering the techniques and systems that inform visual displays, and examine how cultural values and traditions shape particular visual styles.
Images should be emotive to have some kind of emotional impact on your viewer. Not all images must contain a human element to be emotionally moving; rather it could be anything from a landscape to a still life.
The images should evoke a strong emotional feeling in the viewer’s psyche. The images should be thoughtfully layered with meaning. This is how you engage your viewer’s attention for a longer period of time.
WordPress, Squarespace, Mobirise, Wix, Shopify, Muse, Social Media, Content, Digital Promotions, Course Materials. Social Media – Facebook, Instagram, Websites, Twitter, Pinterest, Styling, Content.
Printing & Large Format
Swadoca Media provides a vast range of top quality print solutions at very competitive prices. We specialize in on-demand printing from small to large print runs, including indoor and outdoor signage. Offering offset printing, digital printing and a range of unique printing services including T‐Shirts and outdoor signs and stickers laser cut to any size and shape.
Think BIG – large format printing for all your business and personal needs. Make an impression and stand out from the rest with poster advertising to a pull‐up banner and everything in between.
We can print anything from detailed architectural plans to brilliant high colour banners and posters. If you have an urgent turn‐around time, we will look after you. If you are looking for a print service not listed here please ask us!
Poster Printing, Large Format Printing, Banner Printing, Plan Printing, Vinyl Stickers, Lightbox Media, Corflute Printing, Outdoor Solutions, Canvas Printing, Pull-up Banners, Foam Core Printing, Flexible Media, Hard Board Prints, Indoor Solutions, Signage, Wall Art, Wallpaper, Decals, Canvas Prints, Wraps, Vehicle Wraps, Custom Decor, Promotional Material, Stickers, Packaging, Labels, Wine Labels, Product Stickers, Apparel, Direct to Garment Printing.
Custom Solutions tailored to your needs, not sure what you need or simply have an idea you want to bring to life?
Contact us and we make that dream idea come to life… The only limit is …there is no limit!
Wall Art, Wallpaper, Decals, Canvas Prints, Wraps, Signage, Banners, Pull Up Exhibition Banners, Vehicle Wraps, Custom Decor, Promotional Material, Stickers, Packaging, Labels, Wine Labels, Product Stickers, Apparel, Direct to Garment Printing, Large Format Printing.
Our Design Process.
As you probably already know, I’m a Brand Strategist, Personal Brand Coach, and Graphic designer.
What you probably don’t know is that I’m on a mission of my own to help you find your truth and turn that into a visible tangible, “Why, What, How” and I love the processes I have put in place to make this happen.
These are my design process step only we have a full creative breif step by step we do before we get creative that unlocks the truth behind your WHY…
I believe in having processes for everything, but today I’m sharing with you my brand design process, step by step.
These steps will take you all the way from brain to brand!
SO HERE IT IS…
OUR COMPLETE BRAND DESIGN PROCESS
STEP BY STEP:
1 | TARGET AUDIENCE QUESTIONNAIRE
Firstly, we need to figure out the target audience. Defining the target audience is so important because we need to design strategies to attract them. I collect all of this information via a questionnaire form I have set up for clients.
I ask questions like:
- Envision your ideal customer. What is their age and gender?
- What industry do they work in?
- What is their marital status?
- What are their hobbies and interests?
2 | DESIGN QUESTIONNAIRE
Once we have worked through the target audience questionnaire, we go through another questionnaire centered around the actual design. What they’re envisioning, what they’re attracted to, what they want from their new brand.
This is such a helpful questionnaire, it makes sure you’re set up to create something that you know they’re going to like. I refer back to this constantly while I’m designing their brand.
I ask questions like:
- About your company:
- Business mission/goal/purpose?
- What emotions do you want your brand to exude?
- What colors are you drawn to, or not drawn to?
- Do you have a preference on typography?
As well as collecting design and business information here, I collect links to different brands that they love, competitors in their industry, brands that they dislike or anything else they want to show me.
The more information = the easier the branding process.
3 | PINTEREST BOARD AND MOOD BOARD
Before the questionnaires are filled out, I ask my clients to start a Pinterest inspiration board. Then in the questionnaires, there’s a section to add the URL to the Pinterest board so I can view it.
The Pinterest board is to get an even better idea of what the client is attracted to. I encourage them to Pin anything and everything they like, and then I will comb through it and take what I think will work and will align well with their brand.
From there, I create a mood board for their brand. A mood board is an arrangement of images, materials, colors, and pieces of text that will project a particular style or concept. In this case, it will be based on the questionnaires, the Pinterest board and all of the creative research, and should be on the right track for the overall feel of the brand.
Starting by getting the mood of the brand right is a vital first step to a successful branding.
4 | COLOR PALETTE
While I’m creating the mood board, I’m also subtly crafting the color palette. I send color palette ideas (up to 3) to the client to choose from, based on the mood board. These rarely need to be revised as they are closely based on the mood board, which has already been refined and approved.
5 | LOGO CONCEPTS
Now I start creating concepts for the logo. I always begin on paper, sketching out my ideas and getting creative. I then take ideas from my sketchbook and create presentable logos in Adobe Illustrator. I will provide my client with at least 3 unique designs to choose from. Most often I will do 3 main concepts and 2 extra minor variations of each concept, so 9 all together.
From here we will go through a few rounds of revisions. I ask the client to be really specific in their response.
I ask them questions like:
- What logo stands out to you the most?
- What specifically do you like about that logo?
- What specifically do you not like about the logo?
- What elements of other logos do you like and dislike?
Asking questions like these prompts the client to get specific and provide really useful feedback.
6 | BRANDING STYLE BOARD + BRAND COLLATERAL
Now it all starts to come together. Because we did so much pre-work, creative research and really built the brand foundations from the ground up.
- Alternative Logos/ Submarks
- Logos in a variety of color combinations
- Custom Brand Textures and Patterns
- Font Combinations
- Any extra brand collateral that the client asked for
I put this all together and present it to my client on one of my signature Branding Style Boards, and as always, revise until perfect!
The aim with the Branding Style Board is to encompass all of the design features into one document. So, if in the future your client needs to hire a different designer or company, the new designer should be able to view the Branding Style Board and know exactly what to do to keep the designs on brand and cohesive.
It’s a foolproof way of making sure the design is always perfect. This is the backbone of brand design. You can always refer back to this to keep any of your collateral on brand – which is really important!
This is the last step of the design where it all comes together as a complete brand, so at this point, you’ll be over the moon and extremely excited to use your new designs.
7 | TRANSFER FINAL FILES
Phew! We’re all done with the brand design. Now the last final hurdle is collecting all of the files to send to you.
I create a Dropbox folder, and organise all of the files into that folder.
- All working files in .
- Ai format (usually just one large file with all documents)
- All logo variations in High Res Transparent .PNGs
- All logo variations in . EPS
- All files intended for print in PDF
- Textures and Patterns in . JPG (also in the main working file as .AI)
- Branding Style Board in . JPG (also in the main working file as. AI)
- Moodboard in JPG
I use Dropbox to transfer the files because it allows you to transfer an unlimited amount of files to any email address. I share the main folder with the client’s email address, from there, I edit the sharing settings so that the client is now the owner, and I can remove myself from the folder at any time.
I encourage the client to keep the files in Dropbox and to also save them to their computer or an external hard drive, so they have a backup.
8 | TESTIMONIAL
At this stage, I ask you for a testimonial and referrals where possible. Currently, I ask for testimonials via email. Just so I can add this to our site with your designs and it helps to get some feedback once the job is complete.
Our process has been refined and tweaked over time to be the best it can be, and to serve you our clients in the best way possible.
Please let us know in the contacts section below if you found this process useful, we’d love to hear how it worked for you, or if you have any suggestions to make it even better – I’m all ears!
Thanks for reading!